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July 10, 2009 at 7:00 am ET
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Dustin Pedroia teaches kids about… banking?

It seems like Dustin Pedroia has yet meet an ad he didn’t like. Whether it was brilliantly bad for Sullivan Tire, dull but well-produced for Dunkin Donuts, or pretty damn funny for MLB 09: The Show, Pedroia is no stranger to lending his image to an ad campaign. (Or salsa) And now, in the most logical endorsement move for an MVP second baseman, Dustin Pedroia is… educating kids about finance?

That’s right, the Salem Five Bank has introduced a new savings program for kids called Gold Star Saver. And what better way to rope them in than with the Red Sox player closest to their height talking high finance? Head to the site, answer three questions, and get rewarded with a video of Petey talking taxes. “There are obviously good things that taxes do,” he explains in a semi-improvised performance. “The bad thing is you have to pay them.” Okay, maybe not high finance. But hi-larity.

Don’t feel like answering the questions yourself? Bugs & Cranks has your back:

When I first saw this, my favorite part was the graphic urging visitors to “Come back for our next All-Star Article.” I got excited about the prospect of Dustin Pedroia tackling such baseball topics as mutual funds, refinancing an adjustable rate mortgage, and the pros and cons of hedge fund speculation. Also, whether Fed chairman Ben Bernanke can catch up with an inside fastball. It sounded intriguing, but I figured I’d forget and he’d cancel.


Apparently next month is now because there are still three more videos where Dustin teaches about checking accounts, loans, and inflation. It is truly an embarrassment of riches. Riches that the Salem Five Bank could tell you how to invest, with help from their resident financial wizard/adman extraordinaire, Dustin Pedroia.

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