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September 19, 2007 at 12:21 am ET
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No Sympathy For The “Devil”? Save The D-Word!

Last week, The Biz of Baseball reported that our beloved Devil Rays would most likely be known simply as the Rays next year.

Crushed, I contacted Maury Brown, founder of the Business of Sports Network which includes The Biz of Baseball, for more information.

Brown would only say the source for the story “is someone that has their pulse on the club.” Asked how sure he was the name change would happen, he said:

“I’d put the name ‘Devil’ being gone at over 90%. 80% on ‘Rays’ [being the new moniker].”

Paul Lukas at Uni Watch is also reporting that just Rays is a done deal:

I have seen the new Devil Rays uniforms. Can’t show them to you, but I can confirm what’s been reported (the team is now just the Rays) and what’s been rumored (the new colors are navy, yellow, and light blue). As for the design, it’s a total snooze –not wonderful, not awful, just booooooring. I already miss the current design, which I think has been badly underrated (esp. the home set).”

I’ve long said that instead of dropping the word “Devil” to cater to fanatics, our Rays would be wise to go in the opposite direction and try to market themselves as more metal/rock and roll.

I recently heard a comedian commenting on how the Florida landscape has only two prominent features: churches and strip clubs (and occasionally strip clubs in converted churches).

It’s difficult to attract both types of people. But which group can you sell more overpriced beer to?

It’s not too late to turn back until there’s an official announcement — The St. Petersburg Times is speculating the announcement will come on or around November 11.

That’s why I’d like to suggest our Devil Rays try to find some way to align themselves with the Led Zeppelin Shark Incident.

Now allegedly that incident happened in Seattle, but our Rays should stake a claim to anything cool that happens with marine life, not just rays.

The Zeppelin shark incident only recently came to my attention, but a quick googling of the words “Led Zeppelin shark fuck” led to an interesting story. By one account, multiple orifices of a redheaded Led Zeppelin groupie were filled with shark bits; by another, it was actually bits of red snapper.

Why not slip a band member some cash, and suddenly get a headline about how it was actually the Led Zeppelin Devil Ray Incident?

I urge everyone to contact the organization and tell them to Save The Devil:

Email the Devil Rays

Write the Devil Rays:
Tampa Bay Devil Rays
Tropicana Field
One Tropicana Drive
St. Petersburg, FL 33705

Call the Devil Rays:
(727) 825-3137

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